This is the second highest department in the sales department hierarchy. The higher-ups in the organization set the manager's strategic goals; the general manager responsibilities center on meeting those goals. The average annual earnings of general managers are approximately $150,000 to $200,000. A general sales manager’s career usually begins by working as an automotive salesperson, then progressing to the general sales manager level. General Manager – Sales; Zonal Sales Department. Salary Range. They take the overall goals and rough plan delivered by the executive team and drive results. Primarily, a sales manager is more in charge of the day-to-day management of the sales staff. LinkedIn describes the general manager's role as similar to a CEO's but with a much smaller domain. Those who manage sales can be anyone from a director of sales, district sales manager, general manager, regional sales manager, sales and marketing vice president, sales supervisor, and vice-president of sales. A: A sales executive and a sales manager are both senior members of the sales department. While you may have some goal and strategy setting duties, this job is typically more focused inward. Some of the titles may even be interchangeable depending on the size and structure of your company. A manager of a department is in general responsible for the performance of the employees under him and is answerable to the top management for the output from his department. A manager is the person who is responsible for the activities of a group of employees in an organization. Typically, the general manager oversees the daily operations of a department or a stand-alone store in a retail chain. o Analyzes local market conditions, the demographic situation and the history of previous sales. So, at the dealership, usually you will have junior sales staff "working the lot", senior sales staff in the office helping negotiate and close sales, and the General Manager overviewing the entire operation. However, there are significant differences besides just rank. These professionals are head at the zonal level and handle the teams underneath them. Two of the more specific sales personnel are the Internet Manager and the Fleet Manager. Makes recommendations to the general manager and/or the dealer for short and long-term advertising projects, sales promotions, human resource needs, lease promotions and remuneration plans. A general manager is expected to improve efficiency and increase profits while managing the overall operations of a company or division. What is the difference between Executive and Manager? Those interested in a career as a general manager might also be interested in sales management, where the focus is on the management of sales for an organization. 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