Get the most out of Moz Pro with a free 30-minute walkthrough. You can read more about the viewport in our Responsive Web Design - The Viewport Tutorial. Use this handy online wizard and “copy & paste” the meta tags into the HTML of the source of your index page. The meta description is of equal importance to the title tag. Wskazane jest używanie w opisie zwięzłych, krótkich zwrotów oraz bezpośrednie zwracanie się do czytelników. The width=device-width part sets the width of the page to follow the screen-width of the device (which will vary depending on the device). Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage. Metadata will not be displayed on the page, but is machine parsable. The meta element has two uses: either to emulate the use of an HTTP response header field, or to embed additional metadata w Od strony technicznej wygląda następująco: tag also supports the Global Attributes in HTML. Description meta tag. If you want to report an error, or if you want to make a suggestion, do not hesitate to send us an e-mail: , Its purpose is simple: it needs to get someone searching with a search term on Google to click your link. (the user's visible area of a web page), through the tag (See "Setting The ultimate link analysis tool, complete with competitor insights. If the title tag is the title that appears at the top of a search result, the meta description is the snippet that displays underneath. This bold text can draw the eyes of searchers, so you should match your descriptions to search terms as closely as possible. Your webpage's meta description is an HTML tag that is intended to provide a short and accurate summary of your page. You can get a 14 day free trial to test it out here. Precisely when this will happen is unpredictable, but it often occurs when Google doesn't think the existing meta description adequately answers a user's query and identifies a snippet from the target page that better matches a searcher's query. Tzw. This tag doesn't influence ranking, but it's very important regardless. Meta descriptions, however, are not a direct ranking factor. 2. Really, what sells you… and are typically used to specify character set, page description, Although conventional logic would hold that it's universally wiser to write a good meta description rather than let the engines scrape a given web page, this isn't always the case. Multiple Meta elements with different attributes can be used on the same page. Use this general rule of thumb to identify whether you should write your own meta description: If a page is targeting between one and three heavily searched terms or phrases, write your own meta description that targets those users performing search queries including those terms. A meta description is a meta tag placed in the HTML code that describes the content of a page. Można znaleźć go w sekcjistrony (a przynajmniej tam jest jego prawidłowe miejsce) i wygląda następująco: W organicznych wynikach wyszukiwania prezentuje się on w ten sposób: A small commercial text that has to persuade the visitor to click on your site. While using W3Schools, you agree to have read and accepted our, Responsive Web Design - The Viewport Tutorial, Specifies the character encoding for the HTML document, Specifies the value associated with the http-equiv or name attribute, Provides an HTTP header for the information/value of the content attribute. 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